Product Photography for e-Commerce – A Guide
The photography of products for e-commerce is an essential task for those who work with e-commerce. As digital consumers cannot touch or try the products they are considering buying, viewing photos helps a lot in the purchase decision process.
But, there is no point in taking pictures anyway. It is necessary to disclose images with quality, which show the details of the items you sell. Do you want to know how to photograph products and give confidence to your consumers? We will explain everything to you in this comprehensive guide on the subject of Amazon product photography. Check out!
Importance of using good Amazon product photographs in e-commerce
As already discussed in the introduction, there is no doubt that photography is essential for selling products on e-commerce. After all, the customer will not be able to touch the product to find out if it is really of quality. Therefore, the visual part needs to be worked on.
Photos need to be informative and attractive. They need to convey as much information as possible that the customer could have when viewing the product in person. If the photography of products for e-commerce is good, this will delight visitors to your online store, who may choose to purchase online instead of going to a physical store.
In addition, when a product is searched for on Google, it will appear alongside your competitors. If your photo is not good, the chances of it standing out from the others are much less. Therefore, it is necessary to ensure that there is a positive differential in the searches done on Google.
Amazon product photography tips for beginners
Many online tutorials that give photography tips offer materials focused only on those who have professional or semi-professional cameras. However, this is not the reality of the small entrepreneur who is starting an online business and who only has a cell phone and an average camera.
In such cases, a good alternative is to use the Photo Studio Box, a mini photo studio that can be set up in less than 5 minutes and that accompanies the lighting and the infinite background. In it, it is possible to take photographs even with the cell phone.
Of course, the quality will not be the same as that obtained by semi-professional cameras, but it will be good enough to put photos of products on e-commerce and to start acting on social networks.
Set up a mini photo studio
If you are currently unable to invest in the Photo Studio Box, it is possible to create a homemade mini studio to photograph products. To do this, use a table or other surface that serves as a base and paste a white cardboard on the table and on the wall, so that it is slightly curved to give the feeling of an infinite background.
So that you don’t have to spend on lighting, choose an environment with good light. Places close to doors and windows are the most suitable. Of course, the result will not be the same as with the Photo Studio Box, but it will certainly be better.